To realize this opportunity, the World Trade Center of New Orleans (WTCNO) must not only make trade a priority to business leaders, but also put them on the path to participation. We champion international trade as a strategic growth opportunity for Louisiana’s businesses, then forge relevant connections to help them realize it. We also make advocacy a priority by getting in front of logistical and political issues that may affect the Louisiana trade economy.
The WTCNO is a non-profit member organization, founded as the International House in 1944, currently comprised of more than 1,000 member representatives, which span across a diverse set of industries. The WTCNO was the first of what are now more than 300 World Trade Center organizations in nearly 100 countries, all of which are members of the World Trade Centers Association (WTCA). The WTCA was founded in New Orleans in 1968.
In recognition of its efforts to expand U.S. exports, the WTCNO received both the President’s “E” and “E-Star” Awards for outstanding contributions to the expansion of United States exports.
We know that Louisiana businesses should be more global, and opportunities for them to do so are multiplying.
International trade is easily accessible to businesses in our region, which is charged with opportunity for expansion.
The International House—which preceded the World Trade Center of New Orleans—merged with the International Trade Mart in 1968. The formal dedication ceremony took place on April 30, 1968, as part of a larger celebration of the 250th anniversary of the founding of New Orleans.
The establishment of the International Trade Mart sparked the formation of a global league of trade centers, now unified by the World Trade Centers Association. The association focuses on developing trade by assisting in the creation of joint ventures, prioritizing educational projects and collaborating with like-minded organizations. Today, there are more than 300 World Trade Center organizations in 96 countries.
Seventy years later, the World Trade Center of New Orleans continues the mission of the International House and International Trade Mart by pursuing more opportunities for members and demonstrating to the world that Louisiana offers a profitable environment where businesses can thrive.