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A monthly partnership publication of
the Louisiana Department of Economic Development
the New Orleans U.S. Export Assistance Center
and the World Trade Center of New Orleans |
Past Issues |
TABLE OF CONTENTS
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LOUISIANA EXPORTS JUMP 6.7% TO $5.7 BILLION IN 1ST QUARTER
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PORT OF NEW ORLEANS STEEL TONNAGE BOUNCES BACK
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U.S.
COMMERCE SECRETARY GUTIERREZ’S MAY 4 ADDRESS AT WTC
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2006
LOUISIANA INTERNATIONAL TRADE DIRECTORY AVAILABLE
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WTC TO
HOST INTERNATIONAL MIXER ON JUNE 14
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EXPORT/IMPORT SEMINAR TO COMMENCE MAY 24
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WORLD AFFAIRS COUNCIL ANNUAL DINNER ON JUNE 8
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FRENCH WINE FESTIVAL JUNE 16 AT MONTELEONE HOTEL
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JUNE 25-30
LAFAYETTE BUSINESS MISSION TO VAASA, FINLAND
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LOUISIANA
TRADE MISSION TO VENEZUELA PETROLEUM SHOW
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EMPLOYMENT OPPORTUNITIES
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NEW ORLEANS: GATEWAY FOR THE GLOBAL MARKETPLACE
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| The value of Louisiana's worldwide merchandise exports, which were
temporarily slowed in 2005 by Hurricanes Katrina and Rita slamming the Gulf
Coast last August and September, resumed their growth in the first quarter
of this year, according to a report issued by the World Trade Center of New
Orleans.
The state’s total exports reached $5.7 billion in the January-March 2006
period, compared to $5.3 billion one year earlier. Agricultural products,
chemicals, petroleum and coal, and processed food products were the top four
export sectors, the same ranking as a year earlier. The state's leading
export markets were China, Japan, and Mexico.
The WTC report was generated by the World Institute of Strategic Economic
Research (WISER) from U.S. Census Bureau data. It covers the exports of both
Louisiana originating products and some major commingled bulk commodities
(especially grain and coal) produced in other states that are shipped abroad
from Louisiana’s ports and recorded as Louisiana exports because of the
difficulty of identifying the actual states of origin.
Export shipments of agricultural products through Louisiana’s lower
Mississippi River ports - which account for over 50 percent of U.S. grain
exports - were especially affected by the storms and the temporary closure
of the ship channel last fall. However, agricultural shipments increased 8.2
percent in value to $2.5 billion in the first quarter of 2006 over a year
ago and maintained its number one export ranking.
After agricultural products, Louisiana’s largest exports were chemicals
($1.2 billion, a 10.7 percent decrease), petroleum and coal products ($790
million, a 36.5 percent increase), processed foods ($530 million, a 15.5
percent increase), machinery ($136 million, a 15.4 percent decrease), and
transportation equipment ($125 million, same). Overall, seven of the state’s
top ten export categories showed increases in the first three months of
2006.
“Louisiana is back on course in its exports,” said Lawrence Collins,
Director of International Services with Louisiana Economic Development. "The
two hurricanes impacted our deep-water port system and also hit hard some of
our important exporters in the southern part of the state. However, the
ports and most exporters are now up and running, and we believe that 2006
will be a good year for Louisiana’s transportation sector and our exporting
companies,” he added.
China continued to be the number one market for Louisiana exports in the
first quarter of 2006 with $804 million (a 13.5 percent increase over the
same period in 2005). Japan was the state’s second-largest export market
with $589 million, and Mexico ranked third with $504 million. Canada
finished in fourth place with $481 million.
“The major rebound in the exports of farm products, combined with the
continuing low value of the U.S. dollar and expanding foreign markets for
most products, all played key roles in the state’s increased shipments
abroad,” said Eugene Schreiber, Managing Director of the World Trade Center.
Among all states, Louisiana ranked 12th, behind Indiana, Pennsylvania,
New Jersey, and Ohio. Texas, California, and New York continued to be the
top three exporting states. Total U.S. exports in January-March of this year
were $244.8 billion, a 14.2 percent increase over the same period in 2005.
The
following three charts summarize the data
reported above.
Trade reports that provide information on 32 industry
categories of Louisiana exports (NAICS) and 97 commodities (HS) to more than 200 countries worldwide, as well as
export totals of other U.S. states, are available on the WTC’s website by
clicking the links below.
Louisiana Exports by Country
(US
$, NAICS Database)
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|
Description |
Q1 2005 YTD |
Q1 2006 YTD |
% Change |
|
|
TOTAL ALL COUNTRIES |
5,336,678,633 |
5,693,507,640 |
6.7 |
|
1 |
CHINA |
708,825,310 |
804,220,063 |
13.5 |
|
2 |
JAPAN |
572,204,696 |
589,237,659 |
3.0 |
|
3 |
MEXICO |
510,802,329 |
503,982,782 |
-1.3 |
|
4 |
CANADA |
390,089,915 |
481,039,386 |
23.3 |
|
5 |
NETHERLANDS |
226,391,026 |
206,923,085 |
-8.6 |
|
6 |
SOUTH
KOREA |
128,960,874 |
199,308,399 |
54.6 |
|
7 |
EGYPT |
148,065,084 |
170,810,296 |
15.4 |
|
8 |
COLOMBIA |
153,013,221 |
155,625,082 |
1.7 |
|
9 |
BELGIUM |
132,597,866 |
147,281,314 |
11.1 |
|
10 |
TAIWAN |
71,474,655 |
112,374,478 |
57.2 |
Louisiana Exports by Industry
(US
$, NAICS Database)
|
|
Description |
Q1 2005 YTD |
Q1 2006 YTD |
% Change |
|
|
TOTAL ALL INDUSTRIES |
5,336,678,633 |
5,693,507,640 |
6.7 |
|
1 |
AGRICULTURAL PRODUCTS |
2,293,854,704 |
2,481,622,833 |
8.2 |
|
2 |
CHEMICALS |
1,334,809,906 |
1,192,682,574 |
-10.7 |
|
3 |
PETROLEUM AND COAL PRODUCTS |
578,980,799 |
790,441,713 |
36.5 |
|
4 |
FOOD
AND KINDRED PRODUCTS |
458,687,032 |
529,668,273 |
15.5 |
|
5 |
MACHINERY, EXCEPT ELECTRICAL |
118,332,831 |
136,492,904 |
15.4 |
|
6 |
TRANSPORTATION EQUIPMENT |
125,434,243 |
125,443,594 |
0.0 |
|
7 |
PRIMARY METAL MANUFACTURING |
85,520,201 |
88,183,744 |
3.1 |
|
8 |
PAPER |
88,697,152 |
66,020,562 |
-25.6 |
|
9 |
WASTE
AND SCRAP |
27,051,145 |
51,313,627 |
89.7 |
|
10 |
COMPUTER AND ELECTRONIC PRODUCTS |
22,695,115 |
33,790,414 |
48.9 |
U.S. Exports by State
(US
$, HS Database)
|
|
Description |
MAR 2005 YTD |
MAR 2006 YTD |
% Change |
|
|
TOTAL ALL STATES |
214,377,775,644 |
244,805,453,097 |
14.2 |
|
1 |
TEXAS |
30,583,734,300 |
34,826,369,726 |
13.9 |
|
2 |
CALIFORNIA |
28,304,053,513 |
30,374,311,308 |
7.3 |
|
3 |
NEW
YORK |
12,306,974,028 |
13,003,558,965 |
5.7 |
|
4 |
WASHINGTON |
7,697,517,850 |
12,831,181,943 |
66.7 |
|
5 |
MICHIGAN |
9,124,239,422 |
10,121,016,569 |
10.9 |
|
6 |
ILLINOIS |
8,335,131,904 |
9,734,722,380 |
16.8 |
|
7 |
FLORIDA |
7,989,048,899 |
9,134,153,474 |
14.3 |
|
8 |
OHIO |
8,524,727,809 |
8,731,300,636 |
2.4 |
|
9 |
NEW
JERSEY |
5,284,590,077 |
6,371,502,730 |
20.6 |
|
10 |
PENNSYLVANIA |
5,056,184,847 |
6,061,522,168 |
19.9 |
|
11 |
INDIANA |
5,094,132,476 |
5,778,607,880 |
13.4 |
|
12 |
LOUISIANA |
5,336,678,633 |
5,693,507,640 |
6.7 |
Data from U.S. Census Bureau, Foreign Trade Division provided by World Institute
for Strategic Economic Research (WISER)
All data Origin of Movement Series
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| The American Institute for International Steel (AIIS) kicked off its
conference in New Orleans on April 26 with the announcement that steel, the
leading commodity in the Port of New Orleans, has returned to pre-Katrina
tonnage levels.
From January to August of 2005, New Orleans averaged 271,467 short tons
per month of imported steel products. Cargo figures released show that
within four months of the storm, steel bounced back to its pre-Katrina
average. In December, 2005, the Port handled 269,881 short tons of steel and
in January, 2006, it handled 326,917 short tons.
The number of ships arriving in the Port of New Orleans returned to
normal levels of about 20-22 ship calls per week by the end of February. For
the week of April 24, 28 ships were scheduled to arrive in the Port of New
Orleans.
Gary LaGrange, President and CEO of the Port, stated that the quick
recovery can be attributed not only to the hard work and cooperation of the
Port industry but also to the loyalty and upward trend in the steel
industry.
“We worked hard to get the first ship in the Port of New Orleans within
two weeks, which demonstrated to the world that we are still a great
transportation hub,” LaGrange said. We were also very lucky that steel was
on the up tick. We sincerely appreciate the loyalty that steel shippers have
shown to New Orleans. Their business has played a very important role in the
recovery of the Port and the entire New Orleans region.”
Steel is one of the commodities that are imported to New Orleans for
distribution to manufacturing plants all over the country, particularly in
states that are connected to New Orleans through the Mississippi River and
its tributaries.
“We are very pleased to be here for this important event and pleased to
see the efforts the Port of New Orleans has made to get the steel trade back
to normal,” said AIIS President Dave Phelps.
A study completed by Martin Associates shows that more than 380,000 total
jobs in the Unites States were related to the annual cargo activity at the
Port of New Orleans marine terminals, and these jobholders received $16.9
billion of personal income.
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| Following are the prepared remarks of U.S. Commerce Secretary Carlos
Gutierrez, who spoke at a luncheon on May 4 at the World Trade Center to an
audience of Louisiana business and economic development leaders. Secretary
Gutierrez and Donald Powell, Coordinator of Recovery and Rebuilding in the
Gulf Coast Region, were in New Orleans leading a 32-member Gulf Coast
Business Investment Mission to Louisiana and Mississippi organized by the
Commerce Department.
Thank you all for being here
today. With each trip I make to New
Orleans, and the region, I am encouraged by the progress I see.
We are here today because President Bush and this Administration
are confident the Gulf Coast region will fully recover and will
see a better and brighter tomorrow.
And we are thankful that you
share our commitment to making this happen. And, so, I thank
you, the private sector, for the huge role you played in the
hurricane response and recovery.
From volunteers pitching in to
contributions from businesses of all sizes, we saw an outpouring
of compassionate action.
Businesses showed real
leadership. Let me give you a few of the examples that have been
brought to my attention:
- Several companies held their
prices steady in hurricane damaged areas.
- Many donated millions of
dollars for relief efforts—as well as antibiotics and
medicines; and critically needed equipment like generators,
trucks, and trailers.
- And some companies
guaranteed jobs for their displaced employees.
Many American companies set a
high standard of corporate stewardship with their responses.
Thank you all for everything that your companies have done, and
are doing.
As Chairman Powell pointed out,
the President has established guidelines on the federal role in
response to this disaster.
Congress has committed $85
billion and we have asked for more than $20 billion more—which
includes new spending to rebuild the hurricane protection
system. ($18b + $2.2b)
We’ve been working closely with
Congress, and state and local leaders, to develop integrated
plans and spend taxpayer dollars with care.
But, as the President has said,
the private sector will lead this recovery. We are engaging the
private sector to create a stable, long-term and healthy
recovery. We have set up the GO ZONE tax incentives that:
- Increase to $200,000 the
amount that small businesses can expense. That's double what
it was.
- Accelerate bonus
depreciation cost recovery.
- Expense 50 percent of their
demolition and cleanup costs.
- Extend net operating loss
carrybacks to five-years, from the current two years.
These incentives will help
local businesses get back on their feet and start providing jobs
and paychecks. These incentives will encourage faster growth and
development which, in turn, generate revenue for the state and
create more jobs.
We believe the role of
government is to create an environment that unleashes the power
of private enterprise and innovation. In that environment the
entrepreneur can flourish and companies can expand and create
more jobs. That is the environment that will be the engine for
growth in Louisiana and Mississippi.
There is simply no substitute
for growth. Growth gives us options. Growth creates jobs. Growth
empowers people. Growth raises our productivity and our standard
of living.
There is no doubt in my mind
that the good people of Louisiana and Mississippi will thrive in
this environment.
That’s why the President is
investing directly in our most valuable resource—our citizens.
Our Workforce Training Initiative—a joint public/private
initiative—trains workers in the skilled trades necessary to the
rebuilding process.
This program will give 20,000
people from the region the opportunity to be employed and to
contribute to the restoration of their own communities.
At the Department of Commerce
we spend a lot of time promoting opportunities for companies
abroad.
We feel that there is a great
opportunity within our own borders—here in the Gulf Coast. And
this business investment mission will help identify these
opportunities.
During this trip we will tour
Baton Rouge, New Orleans and Gulfport/Biloxi.
We will meet federal, state,
and local government officials, as well as regional business
leaders.
They’ll tell us what’s been
done, what’s available, and how we can develop this network that
will produce results.
All these actions are creating
the best business climate in the world. We are encouraging
American entrepreneurs and risk-takers. We are empowering
people.
There is no better place
in America to invest and do business than New Orleans.
And I want to acknowledge that
the continued strength of our national economy will be a
lifeline to the region.
Our underlying strength helped
us withstand, and will now help us rebuild.
America's economy is growing,
and our entrepreneurial spirit is strong.
President Bush and Republicans
in Congress have cut taxes and that tax relief has left $880
billion in the hands of America's working families.
These efforts have produced
results.
- Last year, our economy grew
faster than any other major industrialized nation.
- Since August of 2003, our
economy has created 5.1 million new jobs.
- The unemployment rate is 4.7
percent—lower than the average rate of the 1960s, 1970s,
1980s, and 1990s.
America’s economy is strong and
we intend to keep it that way.
The overall economic news is
good, but high gas prices are a burden on working families and
small business owners.
Gas prices are predicted to
remain high all summer, and the Administration understands
that's going to be a continued strain on the American people.
We are working to ease the
burden of high gasoline prices in the near term. As the
President has outlined, our Administration is implementing a
four-point plan:
1. Ensuring that Americans are
treated fairly at the pumps; and that there is no fraud or
manipulation of prices.
2. Promoting greater fuel
efficiency, including expanded tax credits for hybrid and clean
diesel cars bought this year.
3. Boosting our supplies of
crude oil and gasoline by temporarily suspending deposits to the
Strategic Petroleum Reserve, allowing waivers of special fuel
blend requirements to relieve critical shortages, and
streamlining the process for new and expanded refineries.
4. And investing in
alternatives to oil, such as agricultural-based fuels like
ethanol and biodiesel, better “plug-in hybrids,” and hydrogen
fuel cells.
President Bush is also focused
on the long term. Through the Advanced Energy Initiative and the
American Competitiveness Initiative—we are using the power of
science and technology to develop clean, alternative energy
sources, and reduce our dependence on imported oil.
We need to get to work on the
President’s energy plan. We need to reject the calls for higher
taxes. Raising taxes will neither increase supply or lower
prices.
You all know how important this
region is for our national energy needs. The Gulf Coast
represents approximately 28 percent of U.S. domestic crude oil
production and approximately 15 percent of U.S. national
refining capacity.
Remember when the storms hit
here in the Gulf Coast, a lot of people were concerned about the
price of crude oil and gasoline.
The President took action, and
suspended reformulated gasoline rules, which took pressure off
the market; and he opened up the Strategic Petroleum Reserve.
The regional oil and gas
pipelines were back in operation unbelievably fast. The whole
world was watching, and saw the great people and companies of
this region working together. That’s why we’re confident the
Gulf Coast is a great investment.
We know that the rebuilding
process here will not be easy or accomplished overnight, but it
will be done.
Together we can restore this
wonderful region and revive the spirit of the Gulf Coast. The
Gulf Coast and New Orleans will rise again.
And when that day comes,
millions of Americans who joined the recovery will take pride in
the great mission of rebuilding our Gulf Coast.
We can all play a part. I thank
all of you and the men and women you represent for the important
contribution that American businesses are making in this effort.
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| The 2006 edition of the Louisiana International Trade Directory, the
official State of Louisiana export-import directory, is now available from
the World Trade Center. Jointly published by Louisiana Economic Development,
the New Orleans U.S. Export Assistance Center, and the WTC, the new edition
has been completely updated since Hurricanes Katrina and Rita. It contains
over 1,700 listings of Louisiana exporters, importers, transportation
services, international attorneys, trade-related services, and international
trade organizations. The Directory also includes U.S. government, state, and
local agencies, as well as foreign consulates in Louisiana. The Directory is
posted on the World Trade Center's website with a free link to listed
companies' websites and is also available for sale from the WTC in CD-Rom or
a 3-ring binder format. The hard-copy Directory costs $40 ($20 for WTC
members) and the CD-Rom costs $100 ($50 for WTC members).
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| The World Trade Center of New Orleans, in conjunction with 35 other
international trade and transportation organizations in Louisiana, will host
its annual International Mixer on Wednesday, June 14 from 5:30 p.m. to 7:30
p.m. at the WTC’s Plimsoll Club in celebration of World Trade Centers
Association Day. The event recognizes WTC New Orleans as the first World
Trade Center (established in 1943) and reaffirms the commitment of 289 WTCs in 85 countries that are members of the World Trade Centers
Association and dedicated to peace and stability through trade. The Mixer is
always one of the most enjoyable networking trade events held locally, with
over 200 participants attending last year. The cost of the event is $20 and
includes hors d'oeuvres, a drink ticket, free parking, door prizes, and
music by the Joe Simon Trio. To register, call the WTC at (504) 529-1601,
ext. 262 or click here.
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| The next Louisiana International Trade Center/ SBDC Export/Import
Seminar will begin on May 24. This intensive executive program targets
companies and individuals interested in international trade, and is an
opportunity for small and medium-size businesses to become involved in the
global marketplace through exporting, importing, and other trade channels.
This four-part series will enable participants to learn the basics about
exporting and importing from international trade professionals who will
explain the export-import process. The seminar dates are May 24, June 1,
June 6, and June 8. All four sessions will be held from 12:30 p.m. until
5:00 p.m. at the World Trade Center in New Orleans. The topics covered
include: “Import/Export Strategies and Market Research”; “Pricing, Terms,
Quotations, and Customs Entry Procedures”; “International Banking,
Financing, Transportation, and Documentation”; and “International Marketing
Plans”. The cost is $160 for the four-part series and $120 for WTC members
and full-time students with proof of enrollment. To register, contact the
LITC/SBDC at (504) 568-8222 or visit
www.unosbdc.org to
download a copy of the seminar registration form. The completed form can be
faxed to (504) 599-1152. Co-sponsors of the seminar include U.S. Customs,
the World Trade Center, Capital One, and the U.S. Export Assistance Center.
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| The World Affairs Council of New Orleans will hold its Annual Dinner at
7:00 p.m. on Thursday, June 8 at Café Adelaide in the Loews New Orleans
Hotel located at 300 Poydras Street. The dinner will be preceded by a 6:00
p.m. reception and cash bar. The event will feature a panel discussion on
immigration reform with Ms. Stella Jarina, New Orleans District Director,
U.S. Citizenship and Immigration Services; Brenda Ricci, an immigration
attorney; and Dr. Vinicio Madrigal. The cost is $60 for WAC/N.O. members and
$65 for non-members. Free valet parking is available. To register, call
(504) 523-2201 or e-mail
wacno@bellsouth.net by June 5.
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| The French American Chamber of Commerce/ Louisiana Chapter will hold its
French Summer Wine Festival on June 16 from 6:00 p.m. until 9:30 p.m. at the
Monteleone Hotel in New Orleans. The event will feature food from some of
the best chefs in New Orleans and fine wines from France. Proceeds from the
event will benefit the French-American Chamber of Commerce, a nonprofit,
apolitical organization founded in 1896 to promote trade between the United
States and France. For more information on the wine festival, contact the
FACC at (504) 561-0070 or at
info@faccla.com
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| Lafayette Consolidated Government President Joey Durel will lead a
Business and Information Technology Mission to Vaasa, Finland, on June
25-30. Acadiana residents involved in this sector are invited to be part of
this mission organized on the occasion of the SESAME Network annual meeting
and business conference, the International Sesame Exchange (ISE). While the
mission will concentrate on Information and Media technologies, the
following other sectors will be included in the Vaasa Exchange: power
generation and distribution/energy technology, electronics and digital media
technologies/equipment/training, chemicals and plastics, boat building,
metal products, and others.
Lafayette is a founding member of the Sesame Network, which was
established in 1991, and Vaasa is one of its newest members. The medium-size
city organization now includes 15 cities on five continents (www.reseausesamenetwork.org).
Vaasa will soon become the Finnish town with the largest fiber phone and TV
network. The Vaasa ISE will be attended by business men and women,
researchers, professors, and economic development and government officials
from most of the Sesame member-cities, as well as a large contingent from
Finland, particularly the Ostrobothnia region in Western Finland and its hub
city of Vaasa. Finland is a world leader in business competitiveness.
Contact the Lafayette International Center at (337) 291-5474 for more
information, including the ISE event schedule, a travel and registration
package with suggested flights and a list of pre-registered companies from
Finland signed up for early matchmaking.
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| Louisiana Economic Development and the New Orleans U.S. Export
Assistance Center are organizing a trade mission to participate in the Latin
American Petroleum Show (LAPS) in Maracaibo, Venezuela, with an add-on after
the show to Caracas for private meetings. The show dates are June 27-29; the
trade mission dates are June 25-June 30.
The Latin American Petroleum Show (LAPS) has been Venezuela’s premier oil
and gas show for over 25 years, attracting energy industry decision-makers
and executives from around the world and hosting audiences that number in
the thousands. LAPS is the ideal venue to learn about Venezuela’s ambitious
2006-2012 $56-billion hydrocarbons investment plan, as well as expand
Louisiana’s commercial presence in a market worth close to half a billion
dollars every year to U.S. exporters of oil and gas field machinery. For
more information, contact Rebekah Robertson with Louisiana Economic
Development at (225) 342-4318 or Delilah DeSouza with the New Orleans Export
Assistance Center at (504) 915-3301.
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| S. Jackson & Son/Neeb Kearney Warehouse in New Orleans is seeking an
experienced Customer Service/ Inventory Control person with excellent
computer and communication skills. Knowledge of shipping and receiving
practices and a strong attention to detail are required. The salary is to be
commensurate with experience. Please send qualifications of experience and
salary requirements to Tim Pinter, Warehouse Manager, at
TEP@jkgroup.com or fax to (504)
587-1226.
M.G. Maher & Co. has immediate full time openings, with healthcare and
other benefits, in their New Orleans office. Entry level and experienced
Traffic/Keyer positions are available in the Import Department. Industry
experience is not required: M. G. Maher will train. Please contact or send
resumes to Silvia Perez at
sperez@mgmaher.com or at (504) 561-6230.
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| NOTE: The following guest column by Eugene Schreiber, Managing Director
of the World Trade Center of New Orleans, appeared in the April 20, 2006
issue of Bayou Buzz.com.
While the campaigning New Orleans mayoral candidates understandably have
been speaking almost entirely about their plans to rebuild the city, let us
not forget that in the longer term we need to direct our attention as well
to other areas of economic development, especially international trade and
transportation.
First, we must recognize that New Orleans and Louisiana continue to be an
integral part of the ever-expanding global economy. We must compete
successfully in that global environment, and not just against Texas,
Mississippi, and Arkansas. New Orleans should position itself to become “The
Gateway for the Global Marketplace” for both outbound and inbound cargos and
the related added value and jobs that could be generated locally through new
industry, technology, services, and tourism. The city and state already have
tremendous assets that work to our advantage internationally, including:
- The New Orleans Brand Name: A name already known worldwide for a
variety of reasons -- the people, colorful history, distinctive culture,
cuisine and music, the Mississippi River, the Port, oil and gas, and more.
This brand recognition has been demonstrated repeatedly since Katrina by
an incredible outpouring of international empathy and support and the
influx of visiting delegations, trade missions, and dignitaries from other
nations. Official visitors from France, the U.K., the Netherlands, Canada,
Japan, Korea, Australia, Malaysia, Brazil, Austria, Hungary, the Czech
Republic, Sweden -- the list goes on -- have been streaming in to assist,
to build relationships, and to seek investments, trade, and other
opportunities with local partners as part of the recovery process.
- The Global Mix: Why was New Orleans founded and settled by the French
and Spanish and other nationalities over 300 years ago? It was based on
world trade, and that objective is every bit as important today as it was
then. We are truly a multinational, multicultural, and multilingual city
in every sense and should capitalize more on that major advantage.
- An Entrepot: A marvelous, underused word defined as “a commercial
center whose goods are received for distribution, transshipment, or
repackaging” (Webster’s dictionary). Webster’s surely must mean New
Orleans! We are in fact the perfect international transportation hub and
distribution center to and from Mid-America by virtue of the river, the
Intracoastal Waterway, the Gulf of Mexico, six Class I railroads, the
Interstate highway system, and the airport.
- The Mega-Port: Few of our own residents -- let alone outsiders -- are
aware that the lower Mississippi River has the largest port complex in the
world in total waterborne commerce (five deepwater ports from the Gulf to
Baton Rouge), a powerful asset that we need to market more aggressively
abroad. Louisiana’s pre-Katrina maritime industry accounted for over
240,000 jobs, about one in eight in the state, with an economic impact
exceeding $29 billion (Dr. Tim Ryan, 2001 UNO study). The Port of New
Orleans, which is already back to 80 percent of its pre-Katrina cargo
volume and over 100 percent of its ship calls, is largely a transit port.
But it has the potential to add more processing, value, and jobs to
inbound and outbound cargos (such as been done with coffee) with steel,
rubber, petrochemical, agricultural, forest, seafood, and other products.
Coordinated financial support from State government and the Legislature is
needed to accomplish that objective, as happens in other maritime states,
and it will benefit Louisiana even more in the future as a statewide
economic multiplier.
- The Hemispheric Advantage: The Mississippi River is truly “The Avenue
of the Americas,” a magnificant water highway leading to and from the rest
of the world, and especially Latin America. In 2005 a total of $19.2
billon of Louisiana-originating products and bulk commodities from other
states (especially agricultural exports) were shipped abroad from our
deepwater ports -- after ag came chemicals, petroleum and coal, processed
food, machinery, and transportation equipment (U.S. Census Bureau data).
Over one-third of the $19.2 billion of worldwide exports went to Latin
America. Mexico was the number one market for Louisiana exports last year
for the first time, overtaking Japan. Canada was ranked fourth, with both
results reflecting the positive NAFTA trade impact on Louisiana.
- Strategic Action: Much more can be said about how the forces of
globalization can be used to New Orleans’ further advantage, given our
many natural strengths. Once the election is over, the continuing or new
mayor should take the lead with business, government, and the area’s
universities to develop creative strategies and an international master
plan that will build on these enhanced assets that New Orleans and
Louisiana can offer to the world.
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The Louisiana International Trade Bulletin is a monthly
partnership publication of the:
Louisiana Department of Economic Development
New Orleans U.S. Export Assistance Center
World Trade Center of New Orleans
Information in the Bulletin is gathered from sources
considered to be reliable, but the completeness and accuracy of the information
cannot be guaranteed.
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